Epple Druckfarben AG in Neusäß, Germany, is looking to permanently safeguard its leading position in sheetfed offset inks: through reorganization, innovative products and a clear customer and market orientation. The current market situation and economic climate requires a great deal of courage and creativity from mid-sized companies – and the board has issued a rallying cry to the industry. Sinking sales volumes for sheetfed offset inks, high raw material prices, enormous cost pressure on pri...